BPA125 — Principles of Marketing
3 credit hours - Three hours weekly; one term. Examine the components of an effective marketing strategy. Understand target markets and how to conduct market research. Explore pricing strategies and other tools designed to inform and persuade consumers. Determine what products or services to provide and effective ways to distribute products and services. Crosslisted: Also as BPA 125H ; credit will not be given for both BPA 125 and also BPA 125H . Location(s) Typically Arnold Main Campus (MC) and Online (OL) Term(s) Typically All terms Course