BPA125H — Principles of Marketing - Honors
3 credit hours - Three hours weekly; one term. This is an honors course. Examine the components of an effective marketing strategy. Understand target markets and how to conduct market research. Explore pricing strategies and other tools designed to inform and persuade consumers. Determine what products or services to provide and effective ways to distribute products and services. Crosslisted: Also as BPA 125 ; credit will not be given for both BPA 125H and also BPA 125 . Location(s) Typically Arnold Main Campus (MC) and Online (OL) Term(s) Typically All terms Course
Prerequisites: BPA125