BPA126 — Advertising and Sales Promotion
3 credit hours - Three hours weekly; one term. Develop your understanding of Integrated Marketing Communications (IMC). Think critically about how IMC s brands deliver a clear, consistent message across multiple platforms. Learn how to design, implement, and evaluate IMC strategies using traditional advertising, digital channels, social media, and alternative marketing approaches. Explore consumer behavior and ethical considerations. Determine advertising effectiveness-using metrics and analytics to determine what works, what does not, and how to optimize campaigns for maximum impact. Location(s) Typically Arnold Main Campus (MC) and Online (OL) Course