BPA127 — Digital Marketing and Analytics

3 credit hours - Three hours weekly; one term. Investigate strategic marketing analytic concepts. Apply data-driven decision making to integrated marketing communication solutions and content creation practices. Evaluate user experience design to support business

Part of

• Business Management
• Entrepreneurship
• Hotel/Restaurant Management - Culinary Arts, Baking & Pastry, Hospitality Management
• Business Management - Business Communications
• Business Management - Marketing
• Financial Accounting

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