HCML401 — Marketing in Healthcare Environment
5 CR Previously RAIM 401. Covers marketing in healthcare including aspects of business-to-business and business-to-customer. Topics include marketing strategies, cost benefit analysis, and assessment of success of marketing campaigns. Case studies are used to bring a contextual focus on specific departments and organizations in the global healthcare industry. Course
Part of
- Healthcare Management and Leadership, Healthcare Management General Concentration, BAS
- Healthcare Management and Leadership, Radiation and Imaging Management Concentration, BAS
- Radiation and Imaging Sciences, Diagnostic Medical Sonography Concentration, BAS
- Radiation and Imaging Sciences, Nuclear Medicine Concentration, BAS
- Radiation and Imaging Sciences, Technology Concentration, BAS
- Healthcare Management & Leadership Certificate