MKTG101 — Introduction to Marketing
5 CR MKTG 101 replaced MKTG 154. Provides an introduction to the field of marketing. Students explore the larger business story and how marketing is reshaping that in the 21st century. The class introduces sub disciplines such as advertising, consumer behavior, research, strategy, analytics, creative execution, sales, and customer relationship management. Either MKTG 101 or 154 can be taken for credit, not both. Course
Part of
- Digital Marketing, BAS
- Business Management, AAS
- Business Management, AAS-T
- Digital Marketing, AAS-T
- Digital Media Arts, AAS
- Marketing Management, AAS
- Entrepreneurship Certificate of Accomplishment
- Promotional Marketing Certificate of Achievement
- Retail Marketing Certificate of Achievement
- Sales Certificate of Accomplishment
- Web Marketing Specialist Certificate of Achievement