MKTG262 — Measurement and Analytics
5 CR Students will get hands-on experience with collecting and housing data sets, establishing business rules for data manipulation, aligning key performance indicators to larger business concerns, data visualization techniques, and interpreting and presenting findings key decision makers. Prerequisite(s): MKTG 102, or MKTG 241, or MKTG 242, or BUSIT 103, or ISIT 331 Course
Prerequisites: MKTG102, MKTG241, MKTG242, ISIT331
Part of
- Business Management and Technology, BAS
- Data Management and Analysis BAS, Business Intelligence Concentration
- Data Management and Analysis BAS, Data Analytics Concentration
- Data Management and Analysis BAS, Data Engineering Concentration
- Digital Marketing, BAS
- Business Management, AAS
- Business Management, AAS-T
- Digital Marketing, AAS-T
- Marketing Management, AAS
- Intermediate Business Intelligence Analyst Certificate
- Digital Measurement & Analytics Certificate of Completion