MKTG462 — Data Visualization & Advanced Analytics
5 CR A continuation of materials first explored in MKTG 262 : Measurement and Analytics, students will delve deeper on how analytics is maturing from static data reports to complex predictive modeling. Hands-on practice with data visualization and manipulation tools is balanced with the strategic implementation of analytics. Find out when this course is offered
Prerequisites: MKTG262
Part of
- Business Management and Technology, BAS
- Data Management and Analysis BAS, Business Intelligence Concentration
- Data Management and Analysis BAS, Data Analytics Concentration
- Data Management and Analysis BAS, Data Engineering Concentration
- Digital Marketing, BAS
- Intermediate Business Intelligence Analyst Certificate
- Digital Measurement & Analytics Certificate of Completion