BUS-210 — e-Marketing
3 Lecture Hour(s) This course explores the use of the Internet, World Wide Web, and online social networking on the marketing of goods, services, and ideas. Topics include identification of web-based marketing goals; selection of the appropriate Web-based marketing strategy; conducting primary and secondary marketing research; Web-design criteria; Web-based advertising techniques; and revenue streams. Students will develop and integrated Internet marketing plan, including development of a Web presence, for an organization. Prerequisite(s): BUS-101 or BUS-115 or BUS-170 or BUS-201 Syllabus for this course
Prerequisites: BUS-101, BUS-115, BUS-170, BUS-201