MAR 101 — Principles of Marketing

3 credits · 3 hours

This course emphasizes the global perspective in marketing principles. The course presents basic marketing concepts, marketing functions, institutions, policies, and marketing systems as they relate to the challenges of diverse cultures and the global business environment. Three lecture hours per week.

Part of

• Accounting
• Entrepreneurship
• Financial Services - Financial Management
• General Management
• Marketing Management
• Business Administration Transfer
• Communication
• Hospitality and Event Management
• Small Business and Entrepreneurial Management Certificate
• Marketing Certificate

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