BUS 54 — Entrepreneurship
Entrepreneurship is the process of creating value by bringing together a unique combination of resources to exploit an opportunity. The entrepreneurial process consists of (1) identifying and evaluating the business opportunity, (2) developing the business concept and plan, (3) identifying the resources needed, and (4) starting and managing the enterprise. This course is a practical guide to the entrepreneurial process that leads to starting a new business. It is a hands-on, team-based course that will challenge students to apply principles, concepts and frameworks to real world situations. The course activities will include evaluating commercial potential of business ideas and opportunities, researching markets and competition, understanding the importance of patents and copyrights, developing a business plan, learning the process of acquiring resources, avoiding pitfalls, and financing the start-up.