IFIT124 — Global Sport Industry
Global Sport industry will focus upon the interaction between sport and industry. The subject will examine the role of a sport in globally highlighting the role of the sport industry as a product and a service provider. Globalisation, mega-sporting events, sponsorships, endoresements, player contracts and trading, etc, all contribute to spot industry. Students will gain a solid understanding of current affairs, sport operations and the influence of sport industry on culture, society and the world market.