IMRK111 — Consumer Behavior
Consumer Behavior. is a course that examines the role and importance of marketing in the firm and other organizations. We will cover topics such as marketing plans/strategies, marketing research, market segmentation, retailing, advertising, pricing, Internet marketing, etc. You will find the course interesting and informative. This course will help you to develop a better appreciation and understanding of the role of marketing in a business organization specifically, and in our society at large. Specific objectives include: . To enhance your knowledge about marketing theories, principles, strategies and concepts and how they are applied; . To provide you with opportunities to analyze marketing activities within the firm; . To allow you to apply marketing concepts and theories to realistic marketing situations.