IMRK112 — Fashion Marketiing
Strategies for selling fashion successfully in a digital, globalized world. We focus on brand and marketing strategies for product development, advertising, promotion, and retailing. The thinking behind promotional campaigns and the importance of the emotional aspects of fashion communication. Current business practices, new and emerging trends, and issues that impact the fast-moving environment of the fashion and textile industry. Students also investigate the aspects connected specifically to the internationalization of the industry, such as trade shows and other key events. What distinguishes the European fashion system, why is it so important, and how does it compare with American brands and strategies? Case-study analysis provides a vision of how companies in today's environment are developing marketing plans to meet new consumer demands in terms of product design, distribution, and communication.