BIT142 — Social Media for Professional Use
BIT 142 - Social Media for Professional Use BIT 142 - Social Media for Professional Use This course introduces students to the core functions and professional applications of a variety of social media tools, including: blogs, microblogs, mobile and cloud-based applications, and personal and professional networking platforms. Students will learn how organizations use social media to support communication, collaboration, productivity, and marketing initiatives. The course also explores social media analytics, emphasizing how to measure consumer engagement and using data to improve strategy and