BUS142 — Marketing for the Non-Profit Organizations
BUS 142 - Marketing for the Non-Profit Organizations BUS 142 - Marketing for the Non-Profit Organizations Introductory study of marketing for organizations that operate in the public interest without a profit motive. Analysis of the differences and similarities of profit oriented and non-profit marketing. Emphasis of the exchange process, marketing concept, and environmental and societal constraints. This course is designed to assist non-profit organizations or individuals in applying the appropriate marketing concepts and strategies to generate adequate financial and public support. Lecture, cases, and discussions. Hours 3 Class Hours Course Profile Learning