BUS190 — Marketing and the World Wide Web
BUS 190 - Marketing and the World Wide Web BUS 190 - Marketing and the World Wide Web An introduction to basic marketing principles and practices. Emphasis on global aspects of marketing, consumer understanding, identification of target markets, and basic elements of advertising on the Internet. An examination of how businesses design websites with specific emphasis on customer service and evaluation of customer responses. Explain global aspects of marketing on the Internet. Discuss the importance of consumer research in successful marketing efforts. Use the Internet as a market research tool. Demonstrate the overall role the Internet may play in a firm’s marketing strategy. Become familiar with basic advertising using the Internet. Analyze marketing aspects of a web page. Discuss current, practical and upcoming uses of the Web as a marketing tool. Discuss the importance of customer service and evaluation of customer responses.