BUS229 — Advertising
BUS 229 - Advertising BUS 229 - Advertising Development, economics, functions of advertising. Cost application, media, testing and research methods. Development of advertisements, copy and layout, methods and problems of reproduction. Planning the advertising campaigns with step-by-step developments. Lectures, discussions, demonstrations. Students are required to use the computer to generate graphics. BUS 141 Marketing is recommended as preparation for this course. Hours 4 Class Hours Course Profile Learning