BUS242 — Marketing Seminar
BUS 242 - Marketing Seminar BUS 242 - Marketing Seminar Senior capstone course which integrates various business subjects previously studied. Individual and team approach are utilized to analyze comprehensive marketing and management cases. A competitive computer based marketing simulation will give students a realistic view of the dynamic interaction of various marketing and management forces. This course is student centered and focuses on interpretation of marketing information and the development of critical thinking skills. Cases, computer simulation, discussion. Course Profile Learning