MARK220 — Integrated Marketing Communications
MARK 220 - Integrated Marketing Communications MARK 220 - Integrated Marketing Communications Total Hours: 60 Students will examine communication management theories and principles with emphasis on the Paid (advertising) and Owned (content marketing) components of the integrated Paid Earned Shared Owned media model. Students will construct and measure an effective integrated marketing communication (IMC) plan that communicates a consistent brand identity to specified target markets. Prerequisites One of: C in MARK 110 Bachelor’s degree from a recognized post-secondary institution Pre or Co-requisites All of: C in MARK 110
Prerequisites: MARK110