MARK320 — Marketing Media and Buying
MARK 320 - Marketing Media and Buying MARK 320 - Marketing Media and Buying Total Hours: 60 Students will develop skill in media planning and buying, including examining the various communication tools available to best meet the needs of the intended audience and the organization. Students will evaluate the role and effectiveness of traditional, digital, alternative and emerging media. Prerequisites One of: C in MARK 220 C in MARK 233
Prerequisites: MARK220, MARK233