MARK385 — Services Marketing
MARK 385 - Services Marketing MARK 385 - Services Marketing Total Hours: 45 The service sector is expanding, thus understanding the marketing of services is increasingly important. This course will focus on the unique nature of service provision in a range of sectors and will provide an overview of the principles and strategies required to effectively meet the consumer’s or client’s expectations.
Prerequisites: MARK110, MARK220, SPEX160