MARK433 — Strategic Communications Management
MARK 433 - Strategic Communications Management MARK 433 - Strategic Communications Management Total Hours: 60 Students will examine the role of communications as a strategic management function and explore current issues in leading and managing corporate and marketing communications. Students will examine ethics, reputation and stakeholder management, and the use of complex communication planning approaches and tools. Prerequisites All of: C in ACCT 207 C in MARK 210 or C in PSYC 201 C in two MARK 300 level courses Or All of: Bachelor degree from a recognized post-secondary institution And one of: C in MARK 220 C in MARK 233
Prerequisites: ACCT207, MARK210, PSYC201, MARK300, MARK220, MARK233