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MARK440 — Digital Marketing

3 credits · 3 hours

MARK 440 - Digital Marketing MARK 440 - Digital Marketing Total Hours: 60 Students will apply skills necessary to select and use digital technologies for a strategic competitive advantage. Students will integrate concepts of building an online presence and the tools required to incorporate digital technologies within an organization’s marketing mix. Prerequisites One of: C in MARK 220 C in MARK 233 And one of: C in ABT 294 C in ABT 270 Bachelor’s degree from a recognized post-secondary institution Equivalencies MARK 240

Prerequisites: MARK220, MARK233, ABT294, ABT270, MARK240

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