MARK465 — Business to Business Marketing
MARK 465 - Business to Business Marketing MARK 465 - Business to Business Marketing Total Hours: 60 Students will examine business to business (B2B) markets versus consumer markets, the various marketing concepts involved in an organizational buying process, and strategic alternatives to approach these markets. Students will explore concepts including supply chain management, outsourcing, sustainability, strategic alliance, networking, and issues and impacts of globalization.
Prerequisites: MARK220, MARK233