BUSN 1610 — - Service Management Principles for Hospitality & Tourism
This course examines the importance of service industries in the modern economy, with a particular emphasis on the Hospitality & Tourism sectors. The emphasis is on understanding the complex nature of service and the concept of service management, as well as the interconnections among Tourism, Hospitality and Service. Topics include Service Quality, Engaging Customers, Service Marketing, Service Visions, Service Design, and the Service Encounter. No Pre-Req. Certificate Course. Lecture: 3 hours