BUSN 2060 — - Principles of Marketing
This course offers an introduction to the basic concepts and operations involved in the marketing process. Among the topics covered are the basic marketing functions, identification and selection of target markets (including international), marketing research and technologies, pricing, products, promotion and channels of distribution. Lecture: 3 hours Prerequisite(s): BUSN 1010
Part of
- Advanced Manufacturing and 3D Prototyping (ETCA)
- Business Administration, Accounting – Associate in Science in Business
- Business Administration, General Business - Associate in Science in Business
- Business Administration, Management - Associate in Science in Business
- Business Administration, Marketing - Associate in Science in Business
- Business Transfer, Finance BS - Associate in Arts (RIC)
- Business Transfer, Management BS - Associate in Arts (RIC)
- Degree or higher)
- Example 2
- Option 1: Complete a CCRI Business Administration degree program
- Option 1: Complete a CCRI Business Administration degree program and
- Option I: Complete a CCRI Business Administration degree program and
- Through the JAA pathway, students benefit from a seamless transition,