COMM 1013 — - Celebrity Communication (Taylor's Version)
This course will explore celebrity relationships and their influence by studying Taylor Swift and her highly successful audience engagement. Students will learn the history of parasocial relationships, how messages influence fan behavior and why audiences seek this type of interaction. Students will also discover how these relationships helped individuals and groups during the pandemic and can be a source of support in times of crisis. Lecture: 3 hours Prerequisite(s): (English Wrtg Course Placement or ENGL 0500 or ENGL 1005 or ENGL 1010) and (Reading Course Placement or ENGL 0890 or ENGL 0950 or ENGL 1002)