COMM 1600 — - Introduction to Public Relations^
The goal of this course is to introduce public relations principles, practices, and emerging trends through classwork and application. Students will explore public relations’ history, evolution, functions and ethics. They will learn public relations strategies and objectives as they practice the different approaches required for communicating with a variety of audiences using industry-wide best practices. Student will learn the importance of accurate research, effective writing, collaboration and critical thinking. The technological changes of public relations and how technology impacts the public relations industry will also be covered as well as how to use a variety of digital tools to create public relations materials. Students will produce a range of assignments that include press releases, pitches, fact sheets/backgrounders, press advisories, and newsletters as well as social media posts. This course also provides a Work-Based Learning (WBL) experience. Lecture: 2 hours, Lab: 2 hours Prerequisite(s): COMM 1010 (may be taken concurrently)