SOCM 2010 — - Social Media Strategy
A successful social media campaign requires a well-defined strategy. In this course, students will learn the strategic process involved in planning and monitoring social media. Key topics include understanding client objectives, setting clear goals, developing content plans and themes, monitoring national and global trends, analyzing audience behaviors, and tracking follower growth. Additionally, students will explore how to create audience personas, analyze brand competition, and utilize storytelling techniques, along with other important concepts. Lecture: 3 hours Prerequisite(s): SOCM 1010 and SOCM 1020 and SOCM 1030 2026-04-03 11:43:06