SOCM 2020 — - Paid and Organic Social Media
In this course, students will learn about Paid and Organic Social Media. Paid social media refers to using paid advertisements on social platforms (like Facebook, Instagram, X, etc.) to reach a targeted audience. It involves budgeting for ads, selecting the right audience, and optimizing campaigns for specific goals like brand awareness, lead generation, or sales. Organic Social Media involves creating and sharing content naturally on social media platforms without any paid promotion. It focuses on building a community, engaging with followers, and driving traffic through regular posts, comments, shares, and hashtags. Lecture: 3 hours Prerequisite(s): SOCM 1010 and SOCM 1020 and SOCM 1030