SOCM 2030 — - Social Media Analytics
This course provides an introduction to the key concepts and tools used in social media analytics. Students will learn how to measure and analyze social media performance, track engagement metrics, and use insights to optimize content and campaigns. The course covers popular analytics platforms, audience behavior analysis, and ROI measurement, equipping students with the skills to make data-driven decisions and enhance social media strategies. Lecture: 3 hours Prerequisite(s): SOCM 1010 and SOCM 1020 and SOCM 1030 Sociology (SOCS)