BUS2230 — Principles of Marketing
BUS 2230 - Principles of Marketing BUS 2230 - Principles of Marketing This course introduces the role of marketing as it relates to manufacturing, wholesale, retail, and service businesses. Topics include product development, pricing decisions, promotional considerations, and distribution options of both goods and services. Students also examine the emerging role of electronic marketing and its impact on today’s businesses. No other course Click here for course offerings