BUS2430 — Small Business Marketing
BUS 2430 - Small Business Marketing BUS 2430 - Small Business Marketing This course is an introduction to principles and techniques of marketing with specific applications to the small business: problems and solutions in marketing research, advertising, pricing, and selling. Topics include data collection and interpretation, choice and use of media, analyzing marketing mix and pricing in small business situations, and the principles and stages of the selling process. No other course Click here for course offerings