BUS 286 — Social Media Marketing
(3 Lecture 0 Lab 0 Shop) 3 Hrs./Wk. (3 Hrs. Lecture) *1 5 wks. This course will explore the foundations and principles of social media marketing and its role in branding and growing a business. The basic concepts of social media marketing and advanced approaches will be discussed. Students will examine the relevance and importance of using social media tactics to market a business. This course highlights the usefulness of social media for businesses as a vehicle for facilitating customer communication and interactions.