MKTG1210 — Advertising

MKTG 1210 - Advertising MKTG 1210 - Advertising 3 credit hour(s) A psychological approach to consumer persuasion; applied techniques in media selection, layout mechanics, production methods, and campaign structures. Note(s): Previously BA 2228. Read more. Theory Hours: 45

Prerequisites: BUSA1110, ENTR1110, BA2228