MKTG2230 — Marketing Analytics and Performance Optimization
MKTG 2230 - Marketing Analytics and Performance Optimization MKTG 2230 - Marketing Analytics and Performance Optimization 3 credit hour(s) Students will learn about factors that drive conversion and how to optimize their efforts using data and A/B testing. Students will understand what the key metrics for digital marketing are. Students will be assessed through three projects that give them an opportunity to get hands-on experience using spreadsheets, Google Analytics and analyzing an A/B test. The course is part of Facebook’s Digital Marketing curriculum and is required to gain the Facebook Certification. Basic internet skills and an understanding of Microsoft Office applications are recommended. Theory Hours: 45
Prerequisites: BCIS1110, MKTG2110