MKTG2240 — Email Marketing
MKTG 2240 - Email Marketing MKTG 2240 - Email Marketing 3 credit hour(s) Pre- or In this course, students will learn about the role of email marketing in a company’s marketing campaign, what stages of the customer journey email marketing is suited for, and best practices for email copy. The course will also touch upon more complex email practices such as automation and how to outline an email campaign. The students will be assessed on their performance on a capstone project which will entail outlining the components of an email campaign. Theory Hours: 45