BPA 260A — Pastry & Baking Marketing Lab. 2.0 Credits. Class-0.0. Clinical-0.0. Lab-4.0. Work-0.0
This course provides a laboratory experience for enhancing student skills in pastry and baking marketing. Emphasis is placed on hands-on application of costing recipes, calculating edible yield, purchasing, and receiving. Attention is also given to advertising techniques including social media and print media marketing. Upon completion, students should be able to create a marketing plan that will serve as a basis for a capstone experience.