SPT 2010 — Sports Marketing and Digital Media
This course offers an in-depth look at digital media and marketing strategies in the sports industry with a strong emphasis on social media communication. The student will develop essential skills in branding, promotion, sponsorship, and fan engagement while exploring how to effectively leverage digital platforms to reach and grow audiences. Through case studies, hands-on projects, and analysis of current industry trends the student will explore the evolving landscape of sports marketing and digital media. (3 lect.)