MKT 161 — Branding and Product Development 1 Credit. 1 Lecture Hour. 0 Lab Hour
A course on branding trends and practices, focusing on entrepreneurial and small business owner perspectives. Topics include: applying branding principles to develop successful new products, identifying opportunities, generating and evaluating concepts, designing the product, and launching the product and brand identity. The course is delivered in a 5-week schedule. Prerequisites: MKT 101 or MKT 105 or MKT 115 View Sections
Prerequisites: MKT 101, MKT 105, MKT 115