MKT 163 — Services and Non-Profit Marketing 1 Credit. 1 Lecture Hour. 0 Lab Hour
A course on characteristics of non-profit organizations and service-oriented businesses and their target customers. Topics include: technology used for fund-raising, market services, customer communications, and integration of consistent internal and external brand messages. The course is delivered in a 5-week schedule. Prerequisites: MKT 101 or MKT 105 or MKT 115 View Sections
Prerequisites: MKT 101, MKT 105, MKT 115