MKT 205 — Marketing Research & Consumer Behavior 3 Credits. 3 Lecture Hours. 0 Lab Hour

An introduction to marketing research with emphasis on the use of research data to understand consumer decision-making processes that influence marketing strategy and management decisions. Topics include: designing research; collecting, analyzing, and interpreting data; and communicating findings through practical recommendations. Prerequisites: MKT 101 View Sections

Prerequisites: MKT 101