TC 215 — Copywriting 3 Credits. 2 Lecture Hours. 3 Lab Hours
A course on developing promotional messages for print and online distribution. Topics include: analyzing audiences and products, conducting research, developing concepts, preparing copy platforms, selecting writing styles and formats, and designing materials. Prerequisites: MKT 115 and 6 credits of English Composition (minimum grade C for all) View Sections
Prerequisites: MKT 115