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COM DSGN 250 — Graphic Design II

3 credits · 3 hours

An intermediate course on the principles and elements of graphic design with a focus on three- dimensional design such as packaging and environmental design such as merchandising displays and signage. Students will also be introduced to the concepts of brand development and target marketing for the retail environment. Students will utilize industry-standard professional graphics software to explore appropriate concepts in visual communication. Industry terminology and practices will be presented with an emphasis on problem-solving and the design process. Students will apply the theories of graphic design to produce various deliverables such as packaging, point-of-purchase displays, signage and other 3-dimensional designs. Writing assignments, as appropriate to the discipline, are part of the course.

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