ENTRE 204 — Entrepreneurial Marketing & Sales
Introduces participants to marketing and personal selling strategies designed to support entrepreneurial development and growth. Participants will develop a theoretical and practical understanding of key marketing and sales strategies, including competitive product/services pricing, product/service promotion and distribution, customer and supplier qualification and the closing of sales transactions. This course will utilize the lecture and presentation format supplemented by interactive computer simulation to facilitate the participant's understanding of marketing and sales. Writing assignments, as appropriate to the discipline, are part of this course.