GAME 259 — Business of Games
Introduction to the economics of gaming: the ways that games are funded, marketed, sold, and the relationships between publishers, developers, distributors, marketers, retailers, and other kinds of companies. Market and industry trends, licensing management, dynamics of company and product value, business differences between the major game platforms, legal issues that affect game development for developers and players—intellectual property and contract law—and the creation of a business plan will be discussed. Writing assignments, as appropriate to the discipline, are a part of this course.