MKTG 114 — Multicultural and Inclusive Marketing
This course explores how culture, identity, language, community, history, and lived experience shape consumer behavior and marketing effectiveness. Students learn to create responsive, inclusive, and ethically responsible marketing strategies that resonate with diverse audiences. Coursework emphasizes a cultural landscape, media representation, audience segmentation, accessibility, and real-world examples from local and global brands. Students analyze campaigns, identify risks and opportunities, and produce inclusive marketing strategies rooted in research, respect, and authenticity. Writing assignments, as appropriate to the discipline, are part of the course.