MKTG 116 — Social Media Strategy and Content
This course introduces students to platform-specific strategy, content creation, audience targeting, and campaign planning across major social media channels. Students learn to develop social media strategies, create content for diverse audiences, apply brand voice principles, leverage analytics for optimization, and produce multi-platform campaigns aligned with industry-standard practices. Emphasis is placed on short-form video, visual storytelling, copywriting, accessibility, and ethical engagement. Writing assignments, as appropriate to the discipline, are part of the course