MKTG 119 — Influence Marketing and Brand Partnership
This course explores the principles and practices of influence marketing and brand partnerships in the digital age. Students will examine the role of social media influencers, content creators, and strategic collaborations in shaping consumer behavior and building brand equity. Emphasis is placed on campaign design, performance analytics, ethical considerations, and the integration of influencer strategies into broader marketing plans. Writing assignments, as appropriate to the discipline, are part of the course.